Bloomtown Blog

This is a live blog that I created for a luxury vegan beauty products website. The brief was to inform the audience about the growing trend in vegan beauty products.

Why choose Vegan Beauty?

We all know that to sustain the future of our beautiful planet, choosing a vegan lifestyle is the only option. But that doesn’t have to mean immediately switching to a vegan diet. Far from it.

And does this mean you have to compromise on looking and feeling good? No way.

The vegan beauty market boom

Recent research suggests that more than 60% of ethically conscious shoppers like you are turning to vegan beauty products despite not following a vegan lifestyle. And in 2020 alone, of all the vegan products launched in the UK, 82% were vegan beauty products.

Move over tofu, there’s a new kid in town.

Thanks to the growth in the vegan beauty market, we now have the choice to make more conscious decisions about the products we buy and their impact on the environment. We have become more ethically conscious, moving away from products that are tested on animals, that contain toxic chemicals and microplastics. This is one of the reasons why the vegan beauty market is the fastest-growing vegan market.  Predictions are that by 2027 it will be worth a staggering £21 billion globally.

But what do we actually mean by vegan beauty products? It means products that use natural, pure, plant-based ingredients. With no animal extracts or animal by-products involved in the manufacturing process.

Why go vegan?

That’s easy. Because everyday customers, like you, agree that it is impossible to defend the idea that harming animals in the name of beauty is acceptable. So, everyday people, like you, are now choosing products that have no animal derivatives in them at all. You want quality beauty products without compromising your principles. This rise in popularity and demand has led to high street beauty chains such as Boots and Superdrug getting on board and seeing a huge growth in sales of their own vegan beauty products.

Now there is a vast range of products on this ever-growing market for you to choose from, where natural, ethical alternatives have been sourced to create the products you love, but not to the detriment of any animals, and not compromising on quality. However research suggests that 68% of you are still unsure about what actually constitutes a vegan product and which ingredients are to be avoided at all costs. It’s a minefield. This fact is not helped by confusing labelling.

This is where Bloomtown comes in.

We’ve done all the hard work for you. And unlike the high street, you don’t need to take a magnifying glass with you shopping to work out which products are vegan and which are not.

At Bloomtown, all our products are vegan.

We have carefully crafted all of our products using only natural, vegan ingredients. So we know exactly what’s in them. And so do you.

It’s that easy.

Not bought Vegan beauty products before? You’re in the right place. Have a look at our stunning range of vegan products to pamper and preen yourself. Why not try our range of juicy, natural lip-balms, which are lovingly crafted using a plant-based alternative to beeswax, candelilla. (Did you know, candelilla is a plant that grows in Mexico and is traditionally used to make candles? Hence the name). They come in two fruity, fabulous flavours – Avo Mint and Red and Berried.

The ideal vegan gift

Here at Bloomtown we understand how hard it can be sometimes to find that perfect vegan gift for someone. But don’t fear. We’ve got it covered.

Bloomtown Beauty Products make ideal gifts, for the significant him or her or anyone in your life. In fact, we have the pampering gifts sets, perfectly packaged so you don’t have to do all of the hard work, guaranteed to bring a smile to their faces.

Why not try one of our indulgent Pamper Sets, for him or her, which allows you to handpick all of the products to make it a truly personalised gift.

And if you want complete control of what’s in your set. No problem. Opt for the Build You Own Bloomtown Gift Set and get creative. Whatever option you choose, they all come beautifully wrapped, personalised with a card to make a wonderful, unique vegan gift.

So, there is no better time to go vegan with your beauty products. And there’s no better place to start than right here at Bloomtown.

Sources – Marketglass, Edited (analytics firm), Holland and Barrett, MUA Beauty Vegan report, Marketingweek.com